It's too early to tell whether Aston Martin's re-skinned Toyota iQ is a seriously savvy bit of badge-engineering or the most cynical marketing exercise since new Coke. We'll find out soon though, because this viral video is the start of the advertising campaign.

There's little doubt that Toyota's iQ, with its urban styling and funky packaging, will appeal to young professionals - but the pricey Cygnet seems on far shakier ground.

Then again, it's not clear who Aston Martin believes will buy this premium urban vehicle. If it's for DBS customers who don't want to drive a supercar into the city, then fine.
But if Aston believes that by grafting a new nose and better interior onto the iQ and charging a hefty premium for the badge, it can attract the same audience Toyota is aiming for, the British brand might be sorely disappointed.

Adopting a funky video viral advertising campaign with trendy free runners suggests it's aiming at a much younger market than we'd expect. But at least the Cygnet will help bring down Aston's average CO2 emissions, potentially helping the firm dodge some crippling EU fines.